“A picture is worth a 1000 words” is a quote that is often heard during conversation but what does it really mean? Does it mean that one picture could possibly mean a 1000 words or does it mean that without the picture a 1000 words are not possible?
When looking at social media platforms and their posts, they often vary between either just text, just images or a combination of both but according to researchers via the general visual stats, coloured visuals increase peoples willingness to read content up to 80% and pairing a visual with text can help the viewer to remember what they saw/ read up to three days later! Over all 65% of the average senior marketing executives believe that visual assets are core to how their brand is being communicated to the public and that if the image is relevant to the post then the content can get up to 94% more views.
When looking over all at social media post stats, visual content is more the 40 times more likely to get shared on social media compared to other content and Facebook posts with images see 2.3 times more engagement than those without images. Not only do the statistics show how important images are in social media updates but people are also naturally more visually educated compared to Google that has the need to see words. The latest trend on social media platforms are moving images such as GIFs which is meant to draw more attention to what the brand is trying to say. According to Teriza Litsa from ClickZ, GIFs are easy to consume which makes them very attractive to any brand trying to meet the audience’s content needs.
Over all it is proven that any visual content is important when it comes to social media updates and that it can improve engagement in content and memory about the post.